Digital Marketing Manager

from 3 to 8 year(s) of Experience

Job Description


Key Responsibilities:

Will have to perform the following tasks-

1. Web Presence:

  • Providing site structure, Site navigation, Content Organization and Page Details
  • SEM, Email affiliates, SMS, Social media, ad networks, Display, Mobile, Remarketing, Video ads etc.
  • Manage and optimize web content following latest SEO practices as per Google Algorithms.
  • Develop, drive and implement and overall E-commerce strategy to ensure revenue growth through increased customer acquisition, conversion and Average Order Value.
2. Blog Creation:

3. Social Media Marketing.
  • Digital marketing strategy/road map for team (Organic, Social and Paid Campaigns)
  • Overseeing of all Social Media accounts.
  • Creation of effective landing pages, ad copies, and Social media campaigns for CPL goals.
  • Instagram / Facebook/ You tube / Linkedin Advertisement
  • Creation of specific campaigns to maintain high levels of customer interaction.

4. SEO
  • Technical SEO Optimization
  • Keyword Ranking on various search engines
  • Organic (SEO)/Paid Growth for all the Line of Business
  • Develop & implement customer acquisition strategy that includes of SEO, Affiliated marketing, social media.

5. SEM
  • Measure KPIs and ROI, Preparation of marketing budget
  • Accountable for talking active part in online promotions on market places keeping ROI metrics intact.
  • Monitoring of competition and finding best ways out to stand amongst the competitors.
  • Forecasting of sales performance trends and work proactively to increase market share.
  • Traffic Analysis & Reporting.
6. Content Marketing

7. Email Marketing

8. Google Analytics
  • Google Analytics Dashboards
  • Google ad words
  • Maintain Google webmaster tools and report on findings periodically.
  • Creation of tracking & monitoring mechanism for campaign performance using GA.

Required Candidate profile

  • Any Bachelor’s degree with MBA or Post Graduate in English/Sociology or related field
  • Candidate with Prior experience E-Commerce industry has added advantage.
  • Candidates should have at least 2 year of experience in similar job function.
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Ad words and email campaigns and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Web Trends etc.)
  • Skills and experience in creative content writing
  • Analytical mind-set and critical thinking
  • Excellent communication and interpersonal skills

Salary: INR 5,00,000 - 10,00,000 PA.

Industry:Pharma / Biotech / Clinical Research

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Senior Management

Role:Head/VP/GM/ Mgr-Online/Digital Marketing

Key Skills

Desired Candidate Profile

Please refer to the Job description above


PG:MBA/PGDM - Any Specialization

Company Profile

Salve Pharmaceuticals Pvt. Ltd.

Salve Group and its affiliates are progressive pharmaceuticals and healthcare organizations, with WHO GMP approved manufacturing facilities for dermatology and cosmeceutical range of products. Our core competence includes production, research, international business & trade, product design, branding and digital marketing. With a vibrant and young team of professionals, Salve Pharmaceuticals is a member organization of leading international business and trade bodies (FICCI, CII, ASSOCHAM), operating in 14 countries across the globe.
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Contact Company:Salve Pharmaceuticals Pvt. Ltd.